What 300 of his posts say about the formats, hooks and filming that get him views, and how to run the same breakdown on your niche.

The quickest way to find the hooks and formats that get views in a niche is to study the biggest account in it. So I pulled Alex Hormozi's data.

I ran his last 300 Instagram posts through a database of 15M+ viral videos. It broke down every hook, format, setting and caption style, plus who watches him.

Below is what it found. Section 8 has the prompt that runs the same breakdown on any creator in your niche.

1️⃣ The 7 formats he keeps repeating

His whole account runs on 7 formats

Advice carries the account. The one format fading is the promo for his own resources.

2️⃣ The hooks that beat his own average

Tutorial promises beat his most-used hook

His most-used hook, the question, gets the fewest views. Watch the winners: tutorial promise · bold claim · opens on a number.

3️⃣ Why his studio videos lose to the ones filmed on stage

On stage beats the studio

Same person, same advice. The setting changes the views.

4️⃣ His biggest videos open on someone else

4 of his top 9 videos open on someone else

The spoken line says who they are. The text on screen says what's broken. Watch: hair salon · YouTuber · play park · transport company.